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yawn Apple is getting a mild slap on the wrist and the outcome of the case is probably the best for everyone. It did away with the most entirely absurd and egregious restriction but still lets a company like... choose how to run their business. If anything this is likely to drastically improve the quality of some big-name applications on Apple's platforms, further increasing their bottom line. I would bet money technologically illiterate people have sworn off of Apple's platforms because they bought a device for a single purpose (like watching Netflix) and then couldn't signup for the fucking service on the device. Is that going to be a huge boon for Apple's bottom line? Nope. But it will likely make their ecosystem stickier because there's less friction for groups of consumers. Chances are Apple-HQ is poppin' open some champagne today having a laugh that they ever were allowed to prevent links or calls to action.

The real winners here, no one seems to be talking about, are the console manufacturers who I'm sure had their buttholes puckering at nearly the speed of light waiting for the verdict. While Apple could surely continue on without an exclusive AppStore on its platform, Nintendo and Sony would begin to feel some absolutely critical burning. Both manufacturers have de-facto monopolies on their platforms, and those monopolies are at least as restrictive as Apple's if not more so because they act as barriers to entry into their markets (i.e. If Sony doesn't like your game idea, you can just fuck off with no recourse).

The one thing about this case that pisses me off is Sweeny running his mouth like he and Epic are really victims here. His refusal to put Fortnite (which I've never played) back on the app store is pathetic, childish, and anti-consumer. It is honestly as disgusting to me as Facebook trying to peddle their unwavering commitment to tracking their users every waking-action as "pro consumer." If Sweeny and Epic brought this same case against Nintendo and Sony, I'd maybe be more sympathetic to his bullshit because at least then it would be consistent. My thought is Epic is likely big enough to bully Sony or Nintendo into better deals on their platforms; while, Apple doesn't have to take it's shit for a single solitary second because Epic poses no threat to Apple's revenue. Then this inability to bully the platform owner threw Sweeny into an _epic_ tantrum and here we be.

shrug I'll stop ranting here.



> back on the app store is pathetic, childish, and anti-consumer.

This makes no sense. If the price of something is too high, then a company is not going to purchase it.

I am sure that Epic would be happy to put fortnite back on the app store, if Apple charged 0%.

But you can't go around saying that it is "petty" for a company to think that the price of something is too high, and then refuse to pay that price.

Apple doesn't own fortnite. They aren't owed anything, unless you are going to make some reverso uno argument, and claim that actually fortnite is a monopoly, but that would be silly.


Epic tried to put Fortnite back on the app store in Korea. Apple refused.


And now Apple is going to refuse to put them on any store given that courts found them to have breached their contract.

Epic have screwed themselves pretty badly here.


Good. Epic knew full well what they were doing was in breach of contract, and that the consequence would be termination of their account. And the court has just confirmed that this is correct, valid, and appropriate.

Enjoy your worthless banned developer account, because that’s what Epic wanted to happen and that’s what did happen exactly as everyone expected.

As they say: play stupid games…


play stupid games, create civil precedent for disallowing modern anti-trust abuses. I'm pretty happy with how it turned out. I'm not convinced epic is unhappy.




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