People will prefer to use Apple's system if the cost is close enough to the same. The larger/more trusted the brand making the app is, or the higher the cost difference, the more likely the user will be to go to the trouble of going off platform to make the purchase.
Most of the revenue Apple makes is from top apps and top brands, which is why they had no problem cutting the rates to 15% for the little guys already, the little guys are a tiny slice of the overall pie.
There is no way this will overall increase Apple's revenue, especially as companies concentrate on building solid 'Apple fee avoidance' funnels. Not to mention that many pay-for apps will very likely convert to free to download and then push the user to pay for the app externally to the app store as a 'one time lifetime subscription'.
This is going to cause a massive revenue loss for Apple if it stands.
Most of the revenue Apple makes is from top apps and top brands, which is why they had no problem cutting the rates to 15% for the little guys already, the little guys are a tiny slice of the overall pie.
There is no way this will overall increase Apple's revenue, especially as companies concentrate on building solid 'Apple fee avoidance' funnels. Not to mention that many pay-for apps will very likely convert to free to download and then push the user to pay for the app externally to the app store as a 'one time lifetime subscription'.
This is going to cause a massive revenue loss for Apple if it stands.