Television content distribution has historically been push model marketing.
One problem was that nobody ever really "knew" with any measurable degree of accuracy how many people were actually watching any given show. Nielsen ratings (and I actually received $5 and the survey in the mail 10 years ago, when I was a televisionless University student), as hyped as they are, were more or less guesstimates totally dependant upon people telling them exactly what they're watching and when. Even the demographics can get somewhat skewed -- educated people would be more likely to return the survey than non.
It makes more sense that this new emerging Internet-based distribution model would be more to the liking of those who are reliant upon an advertising-based revenue model for the simple fact that they can have more accurate numbers showing them how many viewers they have. But instead they whine and complain that they're losing money on a system that was never really optimized for their core purpose.
One problem was that nobody ever really "knew" with any measurable degree of accuracy how many people were actually watching any given show. Nielsen ratings (and I actually received $5 and the survey in the mail 10 years ago, when I was a televisionless University student), as hyped as they are, were more or less guesstimates totally dependant upon people telling them exactly what they're watching and when. Even the demographics can get somewhat skewed -- educated people would be more likely to return the survey than non.
It makes more sense that this new emerging Internet-based distribution model would be more to the liking of those who are reliant upon an advertising-based revenue model for the simple fact that they can have more accurate numbers showing them how many viewers they have. But instead they whine and complain that they're losing money on a system that was never really optimized for their core purpose.