This is the kicker I think. Facebook scales 'keeping up with the Jones' up and make it easier. But that's been a common trope since (google search... 1920ish). What Facebook's doing isn't new; it's simply Easier.

When you say, '1% develop suicidal thoughts' - Is that causation or correlation? Maybe I'm missing something; but this seems somewhat like 'biggest target' to me as the world had shrunk.

https://health.ucdavis.edu/health-news/newsroom/even-before-...