They don't do anything, yet. They are angling for uncompensated market research, but the submission had little content and so isn't earning attention from HN.
I'm sorry. In http://news.ycombinator.com/item?id=2881127 you advocated measuring interest (probably the most important part of market research) before building anything, and to all appearances you aren't currently offering any services at http://momment.com/, so I assumed you actually had not built anything. What has your team done, and can we see it?