imo the issue is journalists living on Twitter. Journalists are becoming "creators" and trying to build their brands on social media like every else in an effort to parlay name recognition into more money/power.

How do you get more popular on Twitter? Well, you write (in an opinionated way) about Twitter controversies. This we are bombarded by news and articles that are primed to be controversial and that the majority of people in this country don't actually give a crap about.