I'm about to start a new project, a web+mobile application that will use Facebook, Twitter and Google+ API(when available). The application is social in nature and may attract lots of users. It will extend existing social network functionality to help users plan an outing with friends using features such as "Places", "Interests", "Activities", "Meetups" etc. In short, it will help users plan and get involved in active offline social life.
Now, right now I am in the process of finalizing the features of version 1.0 and designing user interface. I need to select a development platform .
I'm comfortable in php and have never done any development using ruby or python but I can learn it if required. So, please suggest me which platform I should use for my project? PHP with any framework, Ruby on rails or python/django?