Let me chime in and add to the argument of paper vs. digital. We sell personalized kids books. Now you'd think, who in the heck buys books still? I'll tell you who: grandparents, aunts & uncles. While our eBook sales have risen steadily and with our iPad app coming up, I'm sure eBooks will take on an ever larger share of sales, people of a certain generation with spending power still love to touch paper.
Noticed a comment about the Picwing acquisition stating that the printer relationship was one of the aspects of the deal. You can't imagine how valuable that relationship is. We went through 4 printers before finally getting one who had the quality we wanted, turnaround time we wanted and price we wanted. From our first printer to our current printer, our cost per book fell by over 400%.
Noticed a comment about the Picwing acquisition stating that the printer relationship was one of the aspects of the deal. You can't imagine how valuable that relationship is. We went through 4 printers before finally getting one who had the quality we wanted, turnaround time we wanted and price we wanted. From our first printer to our current printer, our cost per book fell by over 400%.