That's a tough one. I had a similar reaction: this is science, not tabloid, why are we mixing the two? On the other hand, Twitter is a weird-ass mechanism that can disseminate all sorts of information instantly. On the third hand, information is not knowledge, they are two very different things: Knowledge is power, Information seems to cause chaos.

I'd prefer we stick to the research paper format for stuff like this where there is a distinct space for results, and a distinct space for conclusions. Let's make knowledge out of the information first.