I'd argue Apple started this loooong ago. Their first few products where literally named "Apple", but then they quickly moved towards establishing independent brands for all products, starting with the Macintosh, I believe.
That left their well known company name as an umbrella brand, whereas Google, Facebook et al came up with some obscure umbrella brand way late.
I'm not an Apple fanboy at all, but I think this shows they had more vision than most. Most tech giants had one very focused, ridiculously successful product and tried to find meaning beyond that later. From everything I've heard around the early Apple decades, they always had this mentality of focusing on new product (lines) as their way forward. Probably to some degree because their focus is/was hardware, not software, but I don't believe that's all there is to it. They literally create new products that have the potential of making their established, more expensive products obsolete: For example the iPad.
That left their well known company name as an umbrella brand, whereas Google, Facebook et al came up with some obscure umbrella brand way late.
I'm not an Apple fanboy at all, but I think this shows they had more vision than most. Most tech giants had one very focused, ridiculously successful product and tried to find meaning beyond that later. From everything I've heard around the early Apple decades, they always had this mentality of focusing on new product (lines) as their way forward. Probably to some degree because their focus is/was hardware, not software, but I don't believe that's all there is to it. They literally create new products that have the potential of making their established, more expensive products obsolete: For example the iPad.