Apple stopped selling "Apple Computers" decades ago. They sell Macs. If someone is talking about Beats and Apple, it doesn't get confused with the computer. Apple is the parent company and Beats sells audio hardware. In 2007, they changed their name from "Apple Computer" to "Apple Inc." The same year AppleTV and the iPhone were announced.

That said, Apple has some terrible branding in some areas. Is AppleTV the hardware, the subscription service, or Apple's TV app?