100%
It's worse than the old days of only having cable and having to pay a small fortune. I'm not going to pay the same (or more) and then have to jump around between 12 different apps.
We literally went back to cable because other than the ideology, it wasn't beneficial. For the streaming services I do want, I can actually order then through Xfinity and keep things simple.
I recently stayed somewhere with cable and relatives were watching content for the holidays. I was reminded of just how obnoxious having 30+ minutes of ads for 1.5 hours of content is. I’d rather just not have any content.
Yeah I can't watch anything with unskipable ads anymore. It's just not worth it. The one exception is live sports, but that's not soo bad because there are timeouts anyway. I just hit mute when the ads are running.
I watch NFL RedZone, which jumps game to game to follow the action, with no commercials. Obviously that only works when you have that many games going at once. (Also ironically one of the reasons why I switched back to cable, as it really wasn't on the streaming packages that made sense for us)
I agree it's not perfect. I was just tired of having to train an ML model and spin up a 24-node Kubernetes cluster just to figure out what services I needed to watch the particular combination of shows my wife and I like.