The fascinating aspect of this is what happens when Apple launches its VR / AR hardware. At that point there is going to be an absolutely tremendous hype and re-orienting of the tech view of AR/VR and people will look for the obvious "number 2" which will default to Meta as the only viable player for mass market.

So it means Meta has the chance to be the Android to Apple's iPhone in the VR/AR space. The main challenge to me looks like that nobody can match Apple's silicon for this kind of application so Meta simply won't be able to compete in the same league as far as on-device computing power. Then, philisophically, I don't think Zuckerberg will be able to stomache opening up the Oculus/Quest ecosystem to become the open "yin" to Apple's closed ecosystem "yang". I don't think offering a second ecosystem that is just as closed is going to cut it if they want to get anywhere near what Apple's market share will be. So there's a strong risk this turns out more like Apple Watch vs Android Wear rather than iPhone vs Android.

Whatever happens, it will be pretty interesting to observe.