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Prime example: if you go to any article about "OKR methodology" you will find the authors stating that it was OKRs that made Google what it is. If your manager sees such an article, you will be switching to OKRs instantly.


The amount of companies doing now OKR is baffling to me.

Also most companies I have seen and worked with are doing OKR as a to-do list for the management to check what people are doing.


I can see the appeal, "use this and become the next Google".

However, like you said, without a clear vision and long-term strategy, OKRs basically become "management wishlist".


Sure if they are done right they can help. But I know 1 company were it worked and everybody was working towards the OKRs and the product got better.

The rest people just started to game the system so they would look better on paper for the management people but the product was still a mess and awful.



Looks like the basic procedure for planning. You decide what you want and break it down into more measurable pieces. My only problem with it is why the hell isn't this called "planning", instead of opaque jargon? Is there an ecosystem of consulting firms selling it?

Besides how often plans lead to the planned outcome?


"Objectives and key results (OKR, alternatively OKRs) is a goal setting framework used by individuals, teams, and organizations to define measurable goals and track their outcomes. The development of OKR is generally attributed to Andrew Grove who introduced the approach to Intel during his tenure there. John Doerr published an OKR book which is called "Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs" in 2017."


Funny that OKRs got so popular just when Intel is slipping.


Managers who constantly read inspiring business books and seek "that one trick" to success rarely are good managers.




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