There are no ads in the paid edition of G Suite.

They actually stopped scanning emails for ads in free Gmail about 5 years though. https://www.theguardian.com/technology/2017/jun/26/google-wi...

Of course, both offerings still scan your email for spam filtering, as all major providers do.

Where's the pay out for G to keep free Gmail then? I never read that the stopping of scanning was for the free accounts. I had only understood it to be for those that paid for the GSuite. Are we really to believe that Googs is operating Gmail for free with no hoovering of data to offset the cost of the service?

Gmail still has advertising, it just is targeted by the standard google way of "hoovering up" your data from across the web and the rest of your google profile. Not by scanning your emails. Google's blog post says https://blog.google/products/gmail/g-suite-gains-traction-in... :

> Consumer Gmail content will not be used or scanned for any ads personalization after this change. This decision brings Gmail ads in line with how we personalize ads for other Google products. Ads shown are based on users’ settings. Users can change those settings at any time, including disabling ads personalization. G Suite will continue to be ad free.