I mean, how many people _really_ are using this feature? And what added benefit do they provide to Google for being "early evangelists". Not defending Google, just a little surprised people think that being an early adopter would matter to a company as large as _Google_.
Exactly. What does Google expect to earn with this move? The increased revenue they're pulling with this must be _marginal_ compared to the rest of their product lines. Is it really worth it to annoy lifelong customers for pennies?