I bought a burrito during lockdown in the UK, but it was such a miserable experience.
The menu wasn’t particularly intuitive, and took me a few minutes to pick out what I wanted — then I was greeted with a registration page. Email, password, phone, address, you name it, they wanted _everything_ — I only wanted to collect. They didn’t take mobile wallet payments either! Manual card entry!
I feel like the restaurant recognised they had a problem, but contracted out a solution to the lowest bidder that actively went out of their way to design the worst UX.
In the end I actually went ahead and built a platform that’s not user hostile.
Im going to rewrite the landing page and do another round of marketing soon. The page that I wrote in an afternoon is far too negative in hindsight. It needs a positive spin.
The menu wasn’t particularly intuitive, and took me a few minutes to pick out what I wanted — then I was greeted with a registration page. Email, password, phone, address, you name it, they wanted _everything_ — I only wanted to collect. They didn’t take mobile wallet payments either! Manual card entry!
I feel like the restaurant recognised they had a problem, but contracted out a solution to the lowest bidder that actively went out of their way to design the worst UX.
In the end I actually went ahead and built a platform that’s not user hostile.
Im going to rewrite the landing page and do another round of marketing soon. The page that I wrote in an afternoon is far too negative in hindsight. It needs a positive spin.
https://plated.direct