If the FPGA industry thinks it has been trying to do this for decades, then it has been going about it seriously wrong! Keeping your systems as black boxes, with unit prices and development prices that make them prohibitive for anything but high margin device, effectively guarantees they'll never become popular consumer commodities.
With how open development works, the straightforward minimal investment is to publicly document some devices' bitstream formats and bootstrap the ecosystem by releasing some reliable Libre place and route software. The software doesn't even have to contain all of the trade secret heuristics, it just has to work with (./configure && make && make install) and be functionally adequate enough that individual developers can scratch their own itches.
With how open development works, the straightforward minimal investment is to publicly document some devices' bitstream formats and bootstrap the ecosystem by releasing some reliable Libre place and route software. The software doesn't even have to contain all of the trade secret heuristics, it just has to work with (./configure && make && make install) and be functionally adequate enough that individual developers can scratch their own itches.