#1 reason: Google has been spending millions of dollars on ads. 2010 many subway, buses, and TVs had ads about how fast Chrome was. Advertising works! Early adopters switched, followed by mainstream users.
Additional Key Strategies:
Google focused on developer experience with its tools.
Google shipped a good enough extension system.
Google invested in matching or beating a few key features but kept Chrome a leaner project overall. Worse is better and 80/20 rule.
Ecosystem evolution:
Google successfully got every major browser vendor to move to their rendering engine, except for Firefox. Gecko has always been harder to embed.
Slowly over time, some web devs stopped testing their work on Firefox since they were using Chrome and most browsers "just worked" like Chrome. Every week I hit a site that I have to use in Chrome because of a bug I'm seeing in Firefox.
Mozilla went all-in on trying to disrupt itself with a mobile phone operating system, which didn't work out.
Mozilla dabbles in many strategies (Privacy, Games, Advertising, WebXR), but none have been successful in growing active daily users.
Some people say Mozilla should focus on executing Firefox, but I think Mozilla is smart for trying to re-invent itself because the browser is a commodity, and if Google wants to own that on-ramp to the internet, it will.
Netscape and Firefox 1.0 were massive products. Mozilla needs a 3rd act to return to a significant marketshare.
> #1 reason: Google has been spending millions of dollars on ads. 2010 many subway, buses, and TVs had ads about how fast Chrome was. Advertising works! Early adopters switched, followed by mainstream users.
Not to mention paying the likes of Adobe, Avast, AVG, and Oracle to have their installers auto-install Chrome using dark patterns.
Additional Key Strategies:
Google focused on developer experience with its tools.
Google shipped a good enough extension system.
Google invested in matching or beating a few key features but kept Chrome a leaner project overall. Worse is better and 80/20 rule.
Ecosystem evolution:
Google successfully got every major browser vendor to move to their rendering engine, except for Firefox. Gecko has always been harder to embed.
Slowly over time, some web devs stopped testing their work on Firefox since they were using Chrome and most browsers "just worked" like Chrome. Every week I hit a site that I have to use in Chrome because of a bug I'm seeing in Firefox.
Mozilla went all-in on trying to disrupt itself with a mobile phone operating system, which didn't work out.
Mozilla dabbles in many strategies (Privacy, Games, Advertising, WebXR), but none have been successful in growing active daily users.
Some people say Mozilla should focus on executing Firefox, but I think Mozilla is smart for trying to re-invent itself because the browser is a commodity, and if Google wants to own that on-ramp to the internet, it will.
Netscape and Firefox 1.0 were massive products. Mozilla needs a 3rd act to return to a significant marketshare.