>*Consumer Behaviour* – People require a high degree of assurance, by means of lengthy descriptions and technical specifications, before making a purchasing decision – they are not going to be easily swayed by a catchy headline or a pretty image. The adage of “less is more” doesn’t really apply here.
>*Advertising* – Rather than being seen as a tool to enable people Japanese companies often see the web as just another advertising platform to push their message across as loudly as possible. Websites ends up being about the maximal concentration of information into the smallest space akin to a pamphlet rather than an interactive tool.
I think these cultural differences (if true) are a very interesting a -> b situation. adverts seem to work almost too well in western cultures so the focus revolved around removing them from view (adblock), and the battle became about ways to go around these technologies. If this is truly a trend, it sounds like asian cultures just create a natural filter, and their language allows ads to just... advertise their entire pitch instead. Get straight to the punch instead of clickbaiting.
Completely tangential, but this does explain the phenomenon of media in japan where the title just seems to be a plot summary instead of a title. If you can fit the synopsis on the spine of a book or on a ticker board, why not?
>*Advertising* – Rather than being seen as a tool to enable people Japanese companies often see the web as just another advertising platform to push their message across as loudly as possible. Websites ends up being about the maximal concentration of information into the smallest space akin to a pamphlet rather than an interactive tool.
I think these cultural differences (if true) are a very interesting a -> b situation. adverts seem to work almost too well in western cultures so the focus revolved around removing them from view (adblock), and the battle became about ways to go around these technologies. If this is truly a trend, it sounds like asian cultures just create a natural filter, and their language allows ads to just... advertise their entire pitch instead. Get straight to the punch instead of clickbaiting.
Completely tangential, but this does explain the phenomenon of media in japan where the title just seems to be a plot summary instead of a title. If you can fit the synopsis on the spine of a book or on a ticker board, why not?