Examples I would use would be sports teams, construction teams, hunting groups, military units, sailing crews, fraternal organizations, and other environents that apprehend consequences from playing games. These are environments where competence and integrity are moral virtues, and misrepresentation has real consequences.
Good faith communication is not the norm in bureaucracies, institutions, large cities, and other environments where there are no significant or collective consequences to being misleading.
By society I meant civilizations, such as ancient Greece. I think I articulated it poorly.
I believe that good faith communication dominates in ingroup discussion. Trust matters when you discuss with peers whose approval matters to you. Bad faith communication dominates in outgroup discussion. Trust is not important as you really don't care about the "others".
Good faith communication is not the norm in bureaucracies, institutions, large cities, and other environments where there are no significant or collective consequences to being misleading.