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The trick is to be polite and say HOW should we contact you? You prefer email? Okay, email please. And you prefer phone? Okay, phone number please.

And never, never put a "required" validation on something like a phone number that someone simply may not have at all.



Yes, this is the best way to handle customer preferred contact. When someone "requires" a phone number, I think, "I'm not answering that phone call - you need to email me so I can work you into my day."




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