I have a graphic designer work with me on the logo. With the finished logo you get style guidelines and an entire kit of all logo formats and resolutions.
You also get:
1) Color scheme - primary and secondary colors (this article reinforces this as well)
2) Typography - primary and secondary fonts. Now your use of any fonts especially custom fonts is no longer arbitrary, and congruent to a theme
3) Evocative messaging. The logo already evokes something in the viewer, the site is now congruent to that
This gives you a great launchpad and highly combustible accelerant to propel everything forward.
> 2) Typography - primary and secondary fonts. Now your use of any fonts especially custom fonts is no longer arbitrary, and congruent to a theme
It isn’t necessarily a good idea to use the same typeface as the logotype for setting other text, if that’s what you mean. It can make the logo just seem like some text. Obviously not a strict rule, you can make it work, but there’s value in having the logo stand apart.
I have a graphic designer work with me on the logo. With the finished logo you get style guidelines and an entire kit of all logo formats and resolutions.
You also get:
1) Color scheme - primary and secondary colors (this article reinforces this as well)
2) Typography - primary and secondary fonts. Now your use of any fonts especially custom fonts is no longer arbitrary, and congruent to a theme
3) Evocative messaging. The logo already evokes something in the viewer, the site is now congruent to that
This gives you a great launchpad and highly combustible accelerant to propel everything forward.