The landing page for a product *should* look like most other landing pages. I want to see all the important information in places that I would expect. Pricing, customer testimonials, list of features, documentation/tutorial links, etc., should all be presented up front and there aren't many ways to do that well.
An amazing design could stand out from the crowd but something custom would probably more than likely end up looking worse than using bootstrap/tailwind. Especially since these SaaS companies aren't spending their headcount on hiring designers - they'd probably prefer to hire more engineers to build the actual product. If I see a design company with a boring website then I'd be a bit disappointed but I don't expect that from a run of the mill SaaS company.
> The landing page for a product should look like most other landing pages.
Yes. The big caveat being: In most ways. Much like we are 98% chimpanzees, the pudding is in the remain 2%.
> there aren't many ways to do that well.
Well, no. That is akin to saying "Each house needs a roof and four walls so, really, there aren't many way to do that well". Oh yes, there are so many ways to do it well and even more do it poorly, and, statistically, people are very clearly able to judge which is the case.
Being a great creator (in whatever field) requires the right amount of attention to detail because, really, they are not actually details. They are the pudding.
An amazing design could stand out from the crowd but something custom would probably more than likely end up looking worse than using bootstrap/tailwind. Especially since these SaaS companies aren't spending their headcount on hiring designers - they'd probably prefer to hire more engineers to build the actual product. If I see a design company with a boring website then I'd be a bit disappointed but I don't expect that from a run of the mill SaaS company.