I think folks are undervaluing for a VC firm the signal value of investing in a hot brand. Even if it isn't a huge exit, sometimes having a great name you can highlight on your website at the top of your portfolio co list will be useful for attracting future LPs or businesses (and if you're not a partner and you work on the deal, you can use the name as an example of a deal you worked on with little impact if the price is too high because you weren't final decision maker)