Sat-sat links only save them some landline bandwidth cost, allow them to serve airliners over oceans and deserted areas, and enable lower trans-continental latency for select super-high-paying customers (i.e. hedge funds and maybe military). They do not improve bandwidth overall.
Limiting bandwidth is the downlink to terminals. Probably the birds will have edge service contracts to proxy content, saving on uplink from hubs.
They might even be equipped to broadcast identical real-time content (e.g. world cup) once for all terminals following. (Anyway I would make that work, in their place.)