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A fashion brand could take inspiration from this, and offer a clothes-as-a-service.


I think there's something called Rent the Runway that offers this, for women. Then there's Stitch Fix, which is basically a kinda-sorta personal shopper who will pick things out for you (but within a very restricted set of vendors and price points).


Stitch Fix offers that


That seems to be picking out clothes for you to buy?

Rental expensive formal clothes for special occasions is obviously a thing. But as with many other things, the overhead of renting stuff for day to day use just doesn't work for most cases.


It is. Other sites do exist for renting clothing like hurr and by rotation.




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