LOL this is awesome! I ran choosemyboxers.com in college back in 2001 and had people rate and pick my underwear. I told all my friends and no one found it interesting because my boxers were "lame". One month it randomly blew up and I got enough ad revenue to replace my entire boxer collection. However it never went anywhere so I let it stagnate and eventually the shell I was hosting it on moved on to new ventures