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Since it was written in 1998, competition from FAANG was minimal


Competition with Amazon and soon to be google was real however.


Aren't they startups 1998?


Amazon was around, but only selling books in 98, I think. (It might depend on when in 98). Google wasn't really a thing until 99/2000: It existed at the tail end of 98 but it wasn't really going after talent yet. They were setting up their strategy and testing the viability of PageRank at that point.




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