pg's multiple comes first from how the programmer is deployed, and only then from the talent edge. His example of a programmer deployed in a lacklustre way is maintaining and tweaking a piece of software.
Look at it this way. Before Google, there were plenty of very smart people working on improving search. Page & Brin might have had a valuable talent edge, but what made them able to jump ahead of the other, far better resourced, search companies is that they were applying their skills to the right problem, namely, how can we best analyse the whole corpus of data, rather than how can we tweak HTML content extraction to support indexing. There's luck in Google's success, but it is clear that there is a big difference in deployment.
sorry to burst your bubble but Page and Brin are computer scientist and much less "programmers".
The reason Google succeeded was because they had a great idea, and not because they had the best programmers.
Being programmer alone is of little use, one must be an innovator to create wealth.
I think it depends on how you define "idea". If the idea was to automate indexing and improve search, they were hardly the first and it was not a good idea that propelled them anywhere, but rather brilliant execution.
If by idea you mean something like "the bulk of the pagerank algorithm" then yes, that counted for a lot, but I think fleshing out that algorithm from the concept of "automating indexing" is part of what most people would call execution and even part of what a lot of people would call programming (developping the algorithm is often a key step of writing the program), and even then they executed the details like their page design and UI choices well.
They succeeded largely because they were hardworking people who executed well on a hard problem, though as PG says in the essay there was also a luck factor in play as there is in most of life.
Are you saying Page & Brin didn't program? They worked on Backrub for 2 years before they hired their first programmer.
You possibly did not read my comment properly: I was arguing that pg invested less into the super-productive programmer idea than your description. He's elsewhere argued that programmers (even if they are called Computer Scientists or Solid-State Physicists) are better placed to turn great ideas into successful start-ups than MBAs.
Look at it this way. Before Google, there were plenty of very smart people working on improving search. Page & Brin might have had a valuable talent edge, but what made them able to jump ahead of the other, far better resourced, search companies is that they were applying their skills to the right problem, namely, how can we best analyse the whole corpus of data, rather than how can we tweak HTML content extraction to support indexing. There's luck in Google's success, but it is clear that there is a big difference in deployment.