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Mint, Square, Ally. I think the naming convention fits other examples of successful startups in this space.


'Ally' is not a successful startup. Ally is the rebranded GMAC, whose founding dates back to 1919. GMAC was renamed (and officially transformed into a registered bank) as part of a series of changes which included receiving over $16 billion in federal bailout assistance.

http://en.wikipedia.org/wiki/Ally_Financial

Though I suppose 'Ally' was a spectacular renaming, and their advertising is working, if it gives people the impression Ally is a can-do startup!


Avoid GMAC (Ally now) like the plague.

Rife with fraud internally (My mother used to work there and told some horrible stories of how they screwed over customers).


Eh, Ally isn't just "Ally Inc," it's "Ally Financial," and it uses the term "Ally Bank" in advertising its banking services. And Mint doesn't do banking at all — they're purely an analytics service.


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