You asked why, and the answer is cost vs benefit. Car styling alone doesn’t justify the risk to pedestrians, large truck utility can. Yes, this tradeoff kills people, but so do all sorts of things like not physically preventing cars from driving 80+MPH.
This is a non answer. Australia has a vehicle style commonly referred to as a "ute"[1]. I think it stand for "utility". Which is basically a car with a truck bed in the back. This provides many of the advantages of a pickup without the increased danger to pedestrians. Why are car companies not marketing/selling these to the average consumer instead of the monster RAMs and F150s? I suspect the reason has everything to do with styling and little to do with utility.
edit: I suppose it's not unintended consequences. It's LBJ's corrupt decision to trade tariffs for votes / curry favor with unions that harms US consumers.
Chicken tax doesn't apply if you build it here. And Toyota builds some stuff here, so they could build trucks here. Or, just pay the tax, like Ford does for the Transit Express (although they did try tax dodging for several years).
A bigger problem is fuel efficiency standards that encourage larger footprints. You can't hit the mandated mpgs in a compact truck, so enlarge the truck to make it hit the standards.
The reason is because ANCAP and Euro NCAP test for pedestrian safety and US NCAP does not. They have been sitting on their hands since 2015. https://www.gao.gov/products/gao-20-419
I agree that for the average consumer the a car chassis is fine. Unfortunately it’s not going to haul a large horse trailer over rough terrain and we don’t force a special permit for full sized trucks or have sufficient gas taxes to discourage them.
As to why Ford etc is targeting regular people with these monstrous trucks it’s both profitable and current regulations promote their sale. You can dig into the history of these regulations but as far as I can tell it’s a mix of trying to appease businesses and a specific voter demographic. Call it corruption or giving people what they want, it’s not going away anytime soon.
I would argue the minivan is the most comically underloved vehicle in the US given how perfectly it fulfills what people want from their vehicle. There is little reason to buy a ute style vehicle over a minivan in my opinion. I had to buy a used car last year (I have no kids, just a girlfriend and no plans in the near future for kids if ever.. lol who can afford that shit?) and used car prices were/are? absolutely insane. I widened my search to pretty much any car type and decided to look for a remote job/job with a very short commute so I wouldnt have to buy a gas efficient vehicle. I wanted basically a honda civic type vehicle but even old beat up honda civics with 250,000 miles driven by high schoolers were still far too expensive for what you were getting.
...then I realized that one of the vehicles taxi companies use are toyota siennas and read some articles about how minivans had actually barely gone up in price even though people were desperate for cars.
I got a 2006 awd sienna with nice newer tires, a 3500 pound towing package, roof racks, sunroof, power doors and hatch, disc brakes, an absolutely cavernous interior with removable seats that can fit a full size plywood sheet, window shades, a leather interior and the top trim level audio system with a newer android touchscreen radio unit for $6000. Yah it had 180,000 but on a sienna if it is maintained well that is nothing. I mean.. all the electrical shit still works on it somehow? Also this thing is fun to drive, it isnt a sports car by any means but steering is sensitive and accurate and the wheelbase is so long it eats bumps like a couch even though the suspension isnt floaty.
If I had bought a civic it would have had 250,000+ miles, cloth seats, shit tires, huge dents and probably a replacement panel that was a mismatched color along with innumerable random small problems.
Americans hate the idea of owning a minivan more than the idea of not owning a car and it is hilarious because minivans are what you get when you take a hard look at american life and design a large vehicle for it that ticks off every box. Unless you are towing very large things frequently ever other large vehicle is a joke compared to a minivan.
I mean.. sliding doors yo... I will never buy a large vehicle without them after owning one with them.
Minivans are extreme popular. You see rows of Odysseys and Siennas at soccer games and military housing. The bumper stickers are essential for finding ones own in the lot.
Mostly insecure rich people (or desperately wannabe rich), especially "overcompensating" macho-men and short-women, buy SUVs and shiny non-work big trucks.
In the USA we have sport-utes, which was the original term for SUVs. Don’t know why that was forgotten and replaced with MORE syllables, but there you go.
Now we have no small trucks, and a continued parade of bloated, impractical junk that manufacturers are pushing as “small.” The new Ford Ranger and Chevy Colorado stand out as regressions from their former incarnations, and the Maverick is another joke. They all force giant four-door cabs and puny beds on all buyers.
Thus they lack the usefulness of a proper truck, and the safety of the “utes” you describe.
