Yeah, the same thing is said in music all of the time. You should be using social media, leveraging every possible distribution model, putting your music out there, giving it away for free, engaging your audience, designing your own shirts, crowdfunding this and that, and and blah blah. Who has time to do all of that and still practice their instrument, write new music, and carry on some semblance of a life?
Tool lets someone else manage their social media and they use it almost exclusively to promote other peoples' art that they like, because they couldn't care less to promote themselves with it. They're not available on nearly any streaming service. Their best form of marketing is putting out a product that is eons ahead of other bands and they're only able to do that because a label, manager, tour manager and everybody else help them stay focused on what they do best. Everybody likes to hate on labels but the truth is that they are a resource just like anything else, and when properly aligned, can provide the necessary resources and time to focus on the music itself. I far prefer that to a world with no labels and every artist tweeting their sanity away.
Tool lets someone else manage their social media and they use it almost exclusively to promote other peoples' art that they like, because they couldn't care less to promote themselves with it. They're not available on nearly any streaming service. Their best form of marketing is putting out a product that is eons ahead of other bands and they're only able to do that because a label, manager, tour manager and everybody else help them stay focused on what they do best. Everybody likes to hate on labels but the truth is that they are a resource just like anything else, and when properly aligned, can provide the necessary resources and time to focus on the music itself. I far prefer that to a world with no labels and every artist tweeting their sanity away.