Yup, whenever I hear that about fashion, for all the times I think that the GP's statement is accurate, there's also a Vetements story.
Their line, they want to champion a more "pragmatic" approach to fashion, and "down to earth nature", compared to the big fashion houses.
Demna Gvasalia and his friends all worked at LV, Balenciaga, Maison Margiela, etc.
Vetements in reality? "Down to earth" $1200 track pants, $800 t-shirts, $500 baseball caps, $1500 hoodies.
Given a choice between "trying to break down fashion to be more pragmatic, approachable and down to earth" and "we saw how much money the fashion houses made and we decided we wanted a bigger piece", I know which way I lean.
Edit: in a fit of irony, Balenciaga offered him the role of Creative Director and he went there.
Their line, they want to champion a more "pragmatic" approach to fashion, and "down to earth nature", compared to the big fashion houses.
Demna Gvasalia and his friends all worked at LV, Balenciaga, Maison Margiela, etc.
Vetements in reality? "Down to earth" $1200 track pants, $800 t-shirts, $500 baseball caps, $1500 hoodies.
Given a choice between "trying to break down fashion to be more pragmatic, approachable and down to earth" and "we saw how much money the fashion houses made and we decided we wanted a bigger piece", I know which way I lean.
Edit: in a fit of irony, Balenciaga offered him the role of Creative Director and he went there.