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Yep, visual A/B testing.

But seriously, does this mean there isn't even any point in trying to find a way to give people who use ad blocking something which would almost never be blocked, and yet could still be considered advertising if not blatantly so?

Are users of ad blocking just a complete and total void from an advertising perspective?

For example I know reddit sometimes has games in their ad banner, that's a way to encourage people to turn off add blocking.

And some TV advertisers are designing adds which still look good at Tivo fast forward speed.



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