The fact that a company would consider it a PR disaster for its technology to generate dick picks at industrial scale IS the issue. It's not a PR disaster and if it is, then it means a company had incorrect brand strategy from the get go. It's very ironic that the steps taken for the sake of "diversity", "tolerance" and "inclusiveness" ended up in the opposite. Perhaps it is time to stop listening to rainbow flag accounts on twitter and actually consider the desired outcomes?