I enjoy looking at these trends every year, but what a painfully designed website. Does this really need to be an overkill javascript "Web application" for what can easily be rendered as a few static pages of lists and facts?
And sheesh, look at that huge amount of space wasted by those persistent top and bottom grey and blue bars. My 1280x800 laptop screen is already constrained enough on the Y axis as it is. The site sure does look modern though. </old man web3.0 rant>
Funny how not in touch I am with the mainstream. The only thing I would consider searching for is Fukushima. I have never heard about either of the 3 women.
I'm not even sure how a person keeps up with the mainstream. I've found a few entertainment magazines, but very few of the stories on the websites are interesting enough for me to grab the RSS feed or newsletter.
東京 電力 is apparently TEPKO (The Tokyo Electric Power Company), rather than Fukushima. As their site says, it's pretty incredible that search volumes for this rose so quickly that 東京 電力 is in the global Top 10, despite searches being almost entirely from only Japan.
wouldn't say out of touch, just get to your information other ways. More adept users aren't searching they're heading to news sources via links, social networks, etc etc.
Has Facebooks total dominance of the space finally taken hold?
That happened back in 2008. It just takes a while for the remaining zero growth social networks to stop fooling their boards and die out. After a few years of zero growth, the boards stop believing "next year will be the best year ever" or "we are more aligned with success than ever before" from delusional CEOs.
Note that these are not the most searched terms this year. They're the terms most-searched-for that had not previously been much-searched-for.
Ultimately, there is a certain amount of arbitrariness in this ranking, since they have to trade-off relative-to-last-year search frequency and absolute search frequency of the terms.
Celebrities and consumer products a) appeal to the widest demographic of people and b) are more quickly changing than most other things, and seeing how this list is entirely based on year over year percentage change in search volume it makes a lot of sense.
Doesn't anyone find that strange. When I post a link to Zeitgeist on Facebook all I see is "Lorem ipsum ..."
For a screenshot see: http://imgur.com/Don3P
And sheesh, look at that huge amount of space wasted by those persistent top and bottom grey and blue bars. My 1280x800 laptop screen is already constrained enough on the Y axis as it is. The site sure does look modern though. </old man web3.0 rant>