It touches on a general phenomena in asset booms though, whether housing, crypto, stocks or whatever. The general pattern is:
Asset goes up in a normal manner
Agents, exchanges etc make money
They then buy ads in media and journalists write "Asset is hot now" articles
Public reads them piles in, everything shoots up
And then eventually once they've run out of new buyers it all crashes
It's worth bearing in mind as an investor. After the crash you'll get "It's all over for <asset>" articles followed by no articles when everyone is fed up which is probably the time to buy.
Asset goes up in a normal manner
Agents, exchanges etc make money
They then buy ads in media and journalists write "Asset is hot now" articles
Public reads them piles in, everything shoots up
And then eventually once they've run out of new buyers it all crashes
It's worth bearing in mind as an investor. After the crash you'll get "It's all over for <asset>" articles followed by no articles when everyone is fed up which is probably the time to buy.