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Every freelancer in my area is, by this definition, a "Desingineer." I'm in the midwest, so there's almost no other way to get work other than go full stack. Obviously, some are better at the back end and some are better designers, but they have to do it all.

Honestly, this reinforces the issue that startups do a poor job of recruiting outside of their 20 mile radius. For example, its early in the office, and I still see 5 people who have pushed high level applications, good front ends, and the occasional mobile app.



have built a company in the middle of the country as well, and know this freelance type. Typically they are "okay" at design and "okay" at development. They work well for local small businesses but not for startups looking for top caliber design.


I agree with jsavimbi. If you're able to hire specialists, then do it. But, if you're looking to get multiple roles out of the same person, you should be willing to take the pros and cons.

Also, if you're in the situation where you have to hire generalists instead of specialists, you are likely a small business, rather than a high growth startup. If you have a war chest and are looking to scale, it's a mistake not to hire specialists -- you as the business owner should be able to tie everything together, not an employee.


Most startups aren't looking for, and shouldn't be looking for, top caliber design. It costs too much and usually provides no measurable value for an immature product.


It costs too much

Simple! Pay 'em less & give 'em equity!


ahem maybe I should have put </sarcasm> tags around that. I don't believe in this, burger there are those alas that do.


I agree with this, however, what constitutes a "designer?"

Defining an engineer is easy: can build systems that optimize for function. Can build a UI that the user can understand to the point that the user can gain value.

How do you quantify design? How do you quantify a designer? If we had metrics, then it would be easier to understand which freelancers actually are "Desingineers."




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