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Certainly true for larger retailers, but there's plenty of small and independent businesses that offer true discounts today. For example, many artists that sell enamel pins keep them at the same price forever. So a discount today is a true discount.

Beyond that, you can also look for any retailer selling gift cards at a discount. Given that gift cards spend at their face value, you know for certain the discount is a real discount.



Gift card is one of most profitable category of items. Every year so many go unused, lost, thrown away. So it is pure profit for retailers.




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