That's the beauty of open source. Let the best implementation win, not the competitor with the most marketing money. I have had this conversation with older business-type people who don't quite understand why we might want to make certain aspects of our code available, they just see it as enabling competition but everytime a competitor has come along it just energizes us to innovate harder and over the years I can look back and see that some of our best work was done in the months after a new potential competitor appeared.