If it’s a C-corp, then the corporation will have to pay income tax on its profit. If it’s an S-corp, then the owners will have to pay income tax of the corporate profits even if they do stay in the corporate coffers.
As far as I know you can do clever accounting with IP licensing but I don’t know the specifics well enough to know if it’s feasible at the scale the Adams are operating at
Unless there’s another way you hand in mind?