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Here's the thing. In an where ads get the volume cranked up, this seems like the natural blowback to that.

Good, bad, indifferent, adtech has become so hostile that users (myself included) have found ever more measures to excise it, because it feels compelled to show no restraint in its own appetites.

I'm old enough to remember when radio and TV adverts didn't comprise more than 15% of the total media stream, let alone online, where the visual real estate and the mid-stream extortion racket of context-daftness has gone mad (e.g. I want to watch a quiet modal jazz concert, but every 10 minutes a jarringly loud ad for Grammarly or Tide is injected at near earbleed volume) makes it that I pretty much download the media, put it up on my media server to play it, because the ads just make me want to (and actually do in 95%+ of cases) blacklist any brand annoying enough to go this route.

No one wants to moderate because the stakes to get more marketshare/eyeballs 'demand' it, just creates the incentive to avoid it. Google succeeded for years on less intrusive, more directed ads...then they decided to stop 'stop being evil' and took the DoubleClick/Taboola turdscape route along with everyone else. Now there is zero sympathy from listeners/viewers, because I would argue, the advertisers offer them no reason to.

Is that a rationalization? Maybe. But it's also a sincere observation.



It’s classic man vs mba.

I want to see ads that are entertaining or helpful. The mba is trying to get me to buy something I don’t want or need.

Advertising isn’t the problem, the problem is the marketing.


I thought I hated ads and that the personal recommendations were creepy. Then Instagram ads crossed the uncanny valley by showing me stuff I actually want to buy. (What a concept!)

Puzzlingly, Google/YouTube should know way more about me than Meta, but most of the ads I get from them suck.


The people using something like this are likely people who won't buy from the advertiser.




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