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Reminds me of this video essay from the NYTimes about how liberal hypocrisy fuels inequality, https://www.youtube.com/watch?v=hNDgcjVGHIw

The sad reality is that a lot of the people who shout the loudest about the problems of wealth and systemic inequality with their words, do very little or even the opposite with their actions.

There's probably similar psychology at play as to why it's common advice to not tell people about your personal goals. The act of proclaiming what you want to do gives you that little kick of dopamine that saps your motivation for actually doing it, making it less likely that you'll actually follow through. Waiting until after your accomplishment to share your success is much more effective.

In the case of moral virtue signalling, it seems like the act of proclaiming your virtue is much more likely to give you a feeling of moral license that makes you feel ok about acting immorally to serve your self interest.

In short, be suspicious of people who virtue signal too much, and judge them by their actions and results, not by their words or intent.



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