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Why KIA's confusing logo is part of a growing design trend (fastcompany.com)
5 points by redbell on Dec 20, 2022 | hide | past | favorite | 1 comment


And how does it compare to the highly readable V and W in the Volkswagen logo?

Can you read the Nike swoosh? What's that dumb thing supposed to be, a check mark?

I know the article is having a little fun but it's really misunderstanding the role of a logo.

The new logo is less readable as text, but it's a more recognizable shape from further away. It's also a more unique mark for a vehicle. You're not going to mistake it for some other vehicle's logo.

The old Kia logo was, frankly, not great.

(Also, hey author, the E in the Biden logo is a reference to the American flag)




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