I've looked through themeforest in the past - the prices are great if I found something that would be an improvement, but I never found anything I liked. A lot of our customers are older and not great with computers, so clarity and simplicity are things that I place a high emphasis on - and something people have commented on as well - they appreciate that it's all right there in front of them in fonts that are easy to read.
Not to say it couldn't be a lot better, but it's something that I feel more like iterating on at the moment, rather than throwing it away and starting from something someone else did that I may have trouble changing.
I do appreciate the constructive comment though; a lot of 'design' threads seem to be a bit on the sniffy side, which is unhelpful: I know I'm not a professional designer, and don't try and play one on the internet. I'm doing the best I can given the circumstances, and am not unhappy with the results so far, in terms of what our customers are telling us.
Needs to be more prominent visual and mentioned on the home page. I think it's the key to what you are selling and it represents what every writer really wants (and is the key to vanity publishing in general like what a diamond ring means to a woman the physical representation of something).
Lastly, I would work some of the quotes from "testimonials" into the home page as well. For example this:
"contacting Kindle Support and they finally recommended Liber Writer"
can become this:
"Recommended by Amazon Kindle Support!" (in proximity to your logo at the top).
In fact, browsing your testimonials I see plenty of things that belong on your home page (which is good so take advantage of anything you can put there.)
You can use http://99designs.com or http://www.logotournament to create a new banner at the top. With the resulting photoshop files you can change and tweak the tag line when needed. At the very least a new banner incorporating a tagline would be a very easy change to make.
If you make any of these changes let me know so I can take a look. Good luck.
Not to say it couldn't be a lot better, but it's something that I feel more like iterating on at the moment, rather than throwing it away and starting from something someone else did that I may have trouble changing.
I do appreciate the constructive comment though; a lot of 'design' threads seem to be a bit on the sniffy side, which is unhelpful: I know I'm not a professional designer, and don't try and play one on the internet. I'm doing the best I can given the circumstances, and am not unhappy with the results so far, in terms of what our customers are telling us.