I’ve been on both sides of the table: software vendor/consultant and buyer so I can share some other insights others may not have yet. Your question is still too general and without knowing your product, it’s hard to advise on go-to-market.
Enterprise and B2B are not entirely the same thing. When you’re thinking about your segments, think about business size and revenue. Billion dollar companies are different than million dollar companies. Think about the decision-making process and the network connections you have to land your first sale. It’s usually easier when you have a prior relationship with your buyer and if the business has a sole decision maker. Otherwise, be prepared for a lengthy sales process that may not result in anything other than a “thank you” email. In the enterprise, your product actually includes the technical product as well as sales/support that goes along with it.
Having said that, some GTM strategies that could cut through the noise: user-led (pricing within individual corporate budgets), open-source, free trials, etc. SaaS is a good idea but it depends on business size/industry/culture. Generally, non-regulated industries have a more open culture to trying new things.
Enterprise and B2B are not entirely the same thing. When you’re thinking about your segments, think about business size and revenue. Billion dollar companies are different than million dollar companies. Think about the decision-making process and the network connections you have to land your first sale. It’s usually easier when you have a prior relationship with your buyer and if the business has a sole decision maker. Otherwise, be prepared for a lengthy sales process that may not result in anything other than a “thank you” email. In the enterprise, your product actually includes the technical product as well as sales/support that goes along with it.
Having said that, some GTM strategies that could cut through the noise: user-led (pricing within individual corporate budgets), open-source, free trials, etc. SaaS is a good idea but it depends on business size/industry/culture. Generally, non-regulated industries have a more open culture to trying new things.