I think the reason behind this title it to attract more eyes to the story. *Jobs...

		molmalo on Jan 21, 2012 \| parent \| context \| favorite \| on: Jobs was told anti-poaching idea likely illegal I think the reason behind this title it to attract more eyes to the story. Jobs sells. Palm CEO ? Who care what palm' CEO says? Yahoo News is a notorious example of using the titles to make people read the full story. And I think it's pretty common elsewhere.