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This. Let me know when AI can write sales emails that convert better than emails written by the world's best copywriters.


But why? Most people don’t need the bar set that high. Most people just need B+ writing with half decent conversions.

If you can get 80% of what you want with a cheap or free tool vs 100% with a full-time salaried employee/expensive freelancers, well, most people are going to pick the former.

I do this as a video editor all the time. If I have a fast turnaround often times I will just drop a LUT or use auto color correction in my in NLE. Of course I will sand down the edges afterwards, but it’s not like I’m going to give every single video that crosses my desk the full color grading treatment. Not everything requires that.




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