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Marketing is good for awareness but it’s not good for retention. It has retention because of product market fit.


On the contrary, I think it is good for retention, so long as you gain enough mindshare soon enough. Tailwind has become something of the defacto CSS tool for modern front end development. I don't think Tachyons or Basscss (or other earlier atomic CSS libraries for that matter) ever caught on despite being the same idea, and neither were marketed as aggressively as Tailwind.




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